Entity & Knowledge Graph

Organization Schema Checker

Check your Organization schema the way AI assistants read it: one consistent name, sameAs profiles that load, and a Wikidata item that agrees. Free.

Embed this Tool on Your Website

Add this full interactive diagnostic tool directly into your own website, blog, or documentation.

Free & Iframe Ready

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technical guide & best practices

How AI Assistants Decide Who You Are

Before an AI assistant can recommend a business, it has to be sure which business it is talking about. It reconciles the name on the site, the Organization schema, the profiles that schema links to, and knowledge bases such as Wikidata. When those agree, the business is easy to identify. When they disagree (an old domain in the schema, a different name on LinkedIn, a Wikidata item pointing elsewhere), the model hedges, or recommends a competitor it is surer about. This checker reads your homepage's Organization schema, requests every profile it links to, and compares it with Wikidata.

Key Optimization Standards

✓Put one Organization node on the homepage with name, url, logo, description and a stable @id, and reuse that @id from every other node.

✓Use exactly the same name in the schema, og:site_name and your profiles.

✓List your real profiles in sameAs: Wikidata, LinkedIn, your company register entry and main social accounts. Remove any you no longer maintain.

✓If you have a Wikidata item, link it, and make sure its official website (P856) and label match the site.

✓After a rebrand or domain move, update the schema url and every profile. Old names and domains linger longest here.

frequently asked questions

Frequently Asked Questions

How is this different from a schema markup validator?

A validator checks that your JSON-LD is well-formed and eligible for Google's rich results. This checks identity: whether the Organization schema, your profiles and Wikidata all describe the same organization, and whether the links between them work.

Why are my LinkedIn and Facebook links marked "not measured"?

Social platforms answer automated requests the same way whether a profile exists or not (Facebook returns an error for every page; LinkedIn returns status 999), so requesting them proves nothing. Check those links by hand.

Do I need a Wikidata item?

No, and not every organization qualifies under Wikidata's notability rules. But if one exists, it is among the most widely used sources of facts about organizations, so it should point at your site and use your current name.

Which page does it check?

Your homepage, whatever URL you enter. That is where the Organization schema that represents the whole site usually lives.