Blog
Clear guides on AI visibility, structured data, Google search, and getting found locally.
E-E-A-T for AI Search: Why Trust Signals Matter More Now
E-E-A-T governs how Google's raters judge trust — AI answer engines lean on the same checkable signals when deciding which source to cite.
Read the postHow to Audit Your Own Google Business Profile (Free Checklist)
A ten-minute checklist for auditing a Google Business Profile yourself: category, NAP, reviews, photos, and posts, before paying anyone.
Read the postHow to Rank in AI Overviews
AI Overviews mostly quote pages already ranking in the top ten, then favour the ones written to be lifted whole. Here's how to check where you stand.
Read the postLLM SEO: What It Means and How to Optimize For It
LLM SEO means writing so a language model can find, parse and quote a page — a different job than ranking in Google's ten blue links.
Read the postOtterly AI vs AI Visibility Check: An Honest Comparison
Otterly.AI is a subscription AI-search tracker. AI Visibility Check is a free one-off scan and Deep Scan. Here's what each actually tracks, and for whom.
Read the postZero-Click Search: What It Actually Costs You
A zero-click search is answered on the results page, so nobody visits your site. Here's what changed, what didn't, and what you can still measure.
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