Blog
Clear guides on AI visibility, structured data, Google search, and getting found locally.
Bing Places: What Actually Reaches Copilot and ChatGPT
A free Microsoft listing almost nobody fills out, and what Microsoft's own guidelines now confirm it shares with Copilot — and what they don't.
Read the postAds in AI Overviews: What Paid Placement Changes
Google's own help pages say advertisers can't opt out of ads in AI Overviews or see separate performance data for them. What that leaves unmeasured.
Read the postScaled Content Abuse: Where AI-Assisted Publishing Crosses the Line
Three sites with over a million visitors a month dropped to zero in Google's 2024 crackdown. What the scaled content abuse policy actually penalizes.
Read the postNosnippet and Data-Nosnippet: What AI Can Quote
Google's nosnippet tag now reaches AI Overviews by name. Its sibling, data-nosnippet, might not. What each one actually controls, and what's unproven.
Read the postDigital PR for AI Visibility: Earning the Mentions Models Repeat
A trade outlet names a company with no link attached. Months later, a chatbot repeats the name. What digital PR actually buys in AI search, and what it doesn't.
Read the postHow to Get a Wikipedia Page, and Why Most Businesses Shouldn't Try
Wikipedia supplies most of what ChatGPT cites. The real bar for a company page, why most attempts get deleted, and the lower bar that usually works.
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