Otterly AI vs AI Visibility Check: An Honest Comparison

By Sameer Bhat · Published 6 September 2026

Otterly.AI is a subscription platform that tracks brand mentions across ChatGPT, Perplexity and Google AI Overviews on a recurring schedule. AI Visibility Check runs a single audit of one site — free, or a £9.99 Deep Scan — and adds a scored explanation of why a brand is or isn’t being cited, which Otterly’s dashboard doesn’t attempt. A DataForSEO SERP capture from 2026-09-06 shows no independent “Otterly AI vs X” comparison ranking for this term yet, so here’s an honest one.

What does Otterly AI actually track?

Otterly.AI’s core plans track four engines by default — ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot — re-running a fixed list of prompts daily and reporting back a Brand Visibility Index, competitor mentions, and which URLs are being cited in the answers. Claude, Gemini and Google AI Mode sit outside the core four as paid add-ons.

That’s a monitoring product built for a marketing or SEO team that wants a trend line: is this brand’s share of voice in AI answers going up or down this month, and against which competitors. It’s designed to be checked weekly, not read once.

Unlike some tools in this category, Otterly.AI publishes its plans directly. Otterly.AI’s own pricing page, checked September 2026, lists a Lite tier at $29/month for 15 tracked prompts, a Standard tier at $189/month for 100 prompts, and a Premium tier at $489/month for 400 prompts — each covering the four core engines, with Google AI Mode, Gemini and Claude priced as separate paid add-ons rather than included.

What does AI Visibility Check track that Otterly doesn’t?

AI Visibility Check doesn’t track anything on a schedule — it audits one site, once, and the free tier stays deliberately narrow. It checks whether AI crawlers can actually reach the site, whether structured data validates, and whether the page content is shaped so a model can lift a clean quote from it. It does not run AI model probes on the free tier; that stays off until a Deep Scan is bought.

The £9.99 Deep Scan turns model probing on: subject-recognition prompts, category-recommendation prompts, and competitor names extracted from whatever those models actually said — never generated independently. What neither Otterly’s dashboard nor most trackers in this category attempt is connecting a citation gap back to a cause. Otterly tells you a brand wasn’t mentioned in an answer; AI Visibility Check’s Deep Scan is built to also say which technical or trust signal is the likely reason why.

Which one tells you why you’re not being cited?

Otterly’s dashboard is strong on what happened: mention counts, citation trends, which competitor is winning a given prompt this week. It’s not built to answer why — that’s a research task left to whoever reads the dashboard.

AI Visibility Check’s Deep Scan is built around the “why.” Every check in the audit engine carries the literal evidence a verdict rests on wherever one was found — a missing schema field, a blocked crawler path, a thin about page — so a low visibility score arrives with a reason attached rather than just a number.

Do you need both?

Not necessarily, and not at the same time. A one-off AI Visibility Check scan answers the first question most businesses actually have: can AI search tools find and recommend us at all, and if not, what’s blocking it. Otterly’s ongoing tracking answers a different, later question: is our visibility improving after we’ve already fixed the basics. Running a Deep Scan before signing up for a subscription tracker is a reasonable order — fix what a one-off audit finds, then decide whether ongoing monitoring earns its monthly fee.

Which is cheaper for a small business?

For a small business asking the question once, £9.99 is cheaper than a single month of even Otterly’s entry tier — and there’s no add-on fee for a fourth engine, because there’s no subscription for a fee to attach to. Otterly’s Lite plan is genuinely inexpensive for what it does, but “cheap subscription” and “no subscription” are still different shapes of cost. Paying £9.99 a handful of times a year isn’t the same product as a $29–$489/month dashboard, and neither replaces the other for a team that actually needs the daily trend line.

Which should you use?

Use Otterly.AI if AI visibility is already a metric your team reports on regularly, you want daily tracking across four engines with room to add more, and a monthly subscription line item is already budgeted for.

Use AI Visibility Check if you’re a single business — an agency, a local company, an SMB — that has never had a clear, evidenced answer to “can ChatGPT and Perplexity actually find and recommend us.” Run the free scan first for the technical baseline; the on-page SEO checker is a useful companion for the crawlability side specifically. If the basics look solid and you want the model-probe evidence too, the Deep Scan is the £9.99 next step.

Not sure which approach fits? Run the free scan to see the technical baseline first, or read more on AI SEO for the broader practice both tools sit inside.