# AI Visibility Check by Cyber Spark > Free audits that check whether ChatGPT, Google, and other AI/search engines can find, understand, and recommend a business — and score the result out of 100. Missing data is always shown as unmeasured, never disguised as a pass or a zero. AI Visibility Check is a product of Cyber Spark IT Services LTD (UK company number 14891489), a small team that also runs [cyberspark.uk](https://cyberspark.uk). The essential audit checks crawler access, structured data, on-page content, and trust signals in under a minute with no signup; the results are also emailed. The deep audit (also free: three when you create a free account and one each month after that, then £9.99/€9.99 for another, or Pro at £14.99/€14.99 a month for 15) adds AI-model sampling — real prompts sent to multiple models, asking whether they recommend this business by name and by category. ## Product - [Free AI & search visibility audit](https://aivisibilitycheck.io/free-seo-audit/): start here — no signup, results in under a minute. - [Audit methodology](https://aivisibilitycheck.io/methodology/): what the audit checks, how scoring works, and why unmeasured never counts as a failure. - [Chrome extension](https://aivisibilitycheck.io/chrome-extension/): inspect any page's SEO in the browser and run an AI visibility audit of its site; what it can access and what it sends. - [WordPress plugin](https://aivisibilitycheck.io/wordpress-plugin/): live AI-readiness checks in the WordPress editor, titles and meta descriptions, robots.txt and sitemap tools, and AI visibility audits in wp-admin; what it changes and what it sends. - [ChatGPT app](https://aivisibilitycheck.io/chatgpt-app/): run and read AI visibility audits from a ChatGPT chat; how to connect, the tools, what it can access. - [Claude connector](https://aivisibilitycheck.io/claude-connector/): run and read AI visibility audits from a Claude chat; how to connect, the tools, what it can access. ## Topic pages - [AI SEO](https://aivisibilitycheck.io/ai-seo/): making a site visible to ChatGPT and other AI answer engines. - [SEO services](https://aivisibilitycheck.io/seo-services/) - [Local SEO services](https://aivisibilitycheck.io/local-seo-services/) - [Google Business Profile optimisation](https://aivisibilitycheck.io/google-business-profile-optimisation/) - [SEO for small business](https://aivisibilitycheck.io/seo-for-small-business/) ## Blog - [Cloudflare AI Crawl Control: The Settings That Hide a Site](https://aivisibilitycheck.io/blog/cloudflare-ai-crawl-control/): A robots.txt file can say Allow while a separate Cloudflare dashboard setting quietly returns 403 to the same crawler. Here's where that happens. - [Bing SEO: What Ranks There, and Where It Differs From Google](https://aivisibilitycheck.io/blog/bing-seo-ai-search/): Bing names six ranking factors in writing. Google has never published an equivalent list, and denies some of what SEO guides assume Bing shares. - [Where Does ChatGPT Get Its Information?](https://aivisibilitycheck.io/blog/where-does-chatgpt-get-its-information/): An answer from ChatGPT can come from frozen training data, a live web search, or a publisher's licensing deal — rarely the same one twice. - [Voice Search SEO: The Assistants Now Run on Language Models](https://aivisibilitycheck.io/blog/voice-search-seo-ai-assistants/): Alexa+ runs on Claude, the next Siri on Gemini, Google Assistant is retiring in Gemini's favor. Voice search quietly became AI-answer visibility. - [Content Audits for AI Search: Which Pages a Model Will Quote](https://aivisibilitycheck.io/blog/content-audit-for-ai-search/): A content audit for AI search looks for the plainest statement of a fact, not the newest page. A 2024 tribunal ruling shows why that gap matters. - [CCBot and Common Crawl: The Archive Behind AI Training](https://aivisibilitycheck.io/blog/ccbot-common-crawl/): CCBot feeds a public archive many AI labs train on, not one company's pipeline. Blocking it stops future crawls — it cannot undo an already-archived page. - [Meta-ExternalAgent: Meta's AI Crawler, and What It Takes From a Site](https://aivisibilitycheck.io/blog/what-is-meta-externalagent/): Meta-ExternalAgent trains Meta's AI models and honours robots.txt. Its cousin facebookexternalhit doesn't always — confusing the two breaks link previews. - [JavaScript SEO for AI Crawlers: What GPTBot Never Sees](https://aivisibilitycheck.io/blog/javascript-seo-ai-crawlers/): Googlebot has rendered JavaScript since 2019. Most of the crawlers deciding AI citations still read only the HTML a server sends — nothing more. - [Branded Search: The Trace an AI Mention Leaves in Your Own Data](https://aivisibilitycheck.io/blog/branded-search-ai-visibility/): An AI answer that names a brand sends no referral. What Search Console's branded-query filter can, and can't, tell a business about that mention. - [Meta Descriptions in AI Search: Does Anything Still Read Them?](https://aivisibilitycheck.io/blog/meta-descriptions-ai-search/): Google rewrites most hand-written meta descriptions anyway. What a 20,000-keyword study found, and what's unconfirmed about AI Overviews and chatbot answers. - [Amazonbot: What Amazon's Crawler Takes, and Whether to Let It In](https://aivisibilitycheck.io/blog/what-is-amazonbot/): Amazonbot can feed Amazon's own AI models — a thing it says plainly and the other Amazon bots deny. Here's what it reads, and what blocking it costs. - [Canonical Tags and AI Search: Which URL Gets Cited](https://aivisibilitycheck.io/blog/canonical-tags-ai-search/): An AI tool cited a republished copy of a blocked publisher's own story. The canonical tag is the one signal a site owner controls over which URL that is. - [SEO Visibility vs. AI Visibility: Why an Index Can't See ChatGPT](https://aivisibilitycheck.io/blog/seo-visibility-vs-ai-visibility/): A rankings index sums Google positions across a fixed keyword set. Why the number agencies report every week was never built to register an AI answer. - [HubSpot's AI Search Grader: What the Free Score Measures](https://aivisibilitycheck.io/blog/hubspot-aeo-grader-review/): HubSpot's free AI Search Grader (also listed as AEO Grader) scores a brand out of 100 from three models' answers. What that number checks, and what it skips. - [Bing Places: What Actually Reaches Copilot and ChatGPT](https://aivisibilitycheck.io/blog/bing-places-ai-search/): A free Microsoft listing almost nobody fills out, and what Microsoft's own guidelines now confirm it shares with Copilot — and what they don't. - [Ads in AI Overviews: What Paid Placement Changes](https://aivisibilitycheck.io/blog/ads-in-ai-overviews/): Google's own help pages say advertisers can't opt out of ads in AI Overviews or see separate performance data for them. What that leaves unmeasured. - [Scaled Content Abuse: Where AI-Assisted Publishing Crosses the Line](https://aivisibilitycheck.io/blog/scaled-content-abuse/): Three sites with over a million visitors a month dropped to zero in Google's 2024 crackdown. What the scaled content abuse policy actually penalizes. - [Nosnippet and Data-Nosnippet: What AI Can Quote](https://aivisibilitycheck.io/blog/nosnippet-ai-overviews/): Google's nosnippet tag now reaches AI Overviews by name. Its sibling, data-nosnippet, might not. What each one actually controls, and what's unproven. - [Digital PR for AI Visibility: Earning the Mentions Models Repeat](https://aivisibilitycheck.io/blog/digital-pr-for-ai-visibility/): A trade outlet names a company with no link attached. Months later, a chatbot repeats the name. What digital PR actually buys in AI search, and what it doesn't. - [How to Get a Wikipedia Page, and Why Most Businesses Shouldn't Try](https://aivisibilitycheck.io/blog/how-to-get-a-wikipedia-page/): Wikipedia supplies most of what ChatGPT cites. The real bar for a company page, why most attempts get deleted, and the lower bar that usually works. - [Parasite SEO in AI Search: Borrowed Authority, and Where It Stops](https://aivisibilitycheck.io/blog/parasite-seo-ai-search/): A Reddit thread ranks second for the exact question of whether parasite SEO helps AI answers. What the tactic is, why it works, and where Google draws the line. - [Black-Hat SEO in AI Search: The Tricks, and What They Cost](https://aivisibilitycheck.io/blog/black-hat-seo-ai-search/): Google found sites hiding AI-only instructions in April 2026. A look at cloaking, fake reviews and listicles built to game an answer, not a ranking. - [What Is IndexNow? Getting New Pages Into Bing Faster](https://aivisibilitycheck.io/blog/indexnow-bing-ai-search/): IndexNow pushes a changed URL straight to Bing instead of waiting for a recrawl. Google ignores it entirely. Here's what it speeds up, and what it can't. - [ChatGPT's Knowledge Cutoff: Why It May Not Know Your Business](https://aivisibilitycheck.io/blog/chatgpt-knowledge-cutoff/): Every model has a training cutoff, and a business that opened after it is invisible to plain memory until something forces the system to look outside it. - [Local SEO for AI Answers: How ChatGPT Picks a Business Nearby](https://aivisibilitycheck.io/blog/local-seo-for-ai-answers/): A Google Business Profile isn't the only record an AI assistant can draw on for a 'near me' question — and most of the others are hard to check automatically. - [Does ChatGPT Give the Same Answer to Everyone?](https://aivisibilitycheck.io/blog/does-chatgpt-give-the-same-answer/): A 2,961-prompt study found two identical ChatGPT queries return the same brand list under 1% of the time. What that means for measuring AI visibility. - [ChatGPT Shopping: How Products Actually Get Recommended](https://aivisibilitycheck.io/blog/chatgpt-shopping-product-recommendations/): OpenAI's own feed spec decides what ChatGPT shows when someone shops, not better marketing copy. What the spec requires, and what it leaves out. - [Agentic SEO: When the Visitor Is an AI Agent, Not a Person](https://aivisibilitycheck.io/blog/agentic-seo-ai-agents/): ChatGPT books restaurants through OpenTable and Resy, but retired its own in-chat checkout. What decides which agent actions actually work on a site. - [Query Fan-Out: The Hidden Searches Behind One AI Answer](https://aivisibilitycheck.io/blog/query-fan-out-explained/): Google's Robby Stein says one question can trigger dozens of hidden searches. What query fan-out means for ranking, clicks, and site coverage. - [AI Share of Voice: How to Calculate It, and Where It Misleads](https://aivisibilitycheck.io/blog/ai-share-of-voice/): The same prompt run twice rarely returns the same brands. What AI share of voice measures, how it's calculated, and where the percentage misleads readers. - [Google Knowledge Panel: What It Signals About How AI Sees Your Brand](https://aivisibilitycheck.io/blog/google-knowledge-panel-ai/): A Wikidata search for one generic business word returns seven unrelated entries. What actually confirms a Knowledge Panel — and why a name match proves nothing. - [Does Schema Markup Help in AI Search? What the Evidence Says](https://aivisibilitycheck.io/blog/schema-markup-for-ai-search/): A scan of nine small business homepages and a study of 1,885 pages test whether schema markup earns AI citations — and what it actually does instead. - [Reddit and AI Search: Why the Threads Get Cited](https://aivisibilitycheck.io/blog/reddit-ai-search-citations/): Reddit topped Google AI Mode citations at 17.9%, then lost 86% of its ChatGPT Search share in four days. What's driving it, and what a business can do. - [ChatGPT Ads vs. Organic Answers: What Paying Buys](https://aivisibilitycheck.io/blog/chatgpt-ads-vs-organic-answers/): OpenAI says ads don't shape ChatGPT's answers. Here's what that separation actually looks like, and how far it can be checked from outside. - [What Language Models Actually Read on a Web Page](https://aivisibilitycheck.io/blog/what-models-read-differently/): A site's navigation and footer repeat on every page. One audit check measures how much room that leaves for the words that are actually about the page. - [Google AI Mode in Germany: Availability and What It Changes](https://aivisibilitycheck.io/blog/google-ai-mode-visibility/): Google AI Mode has been live in Germany since 7 October 2025. How it differs from AI Overviews, and what a site can actually optimize for. - [AI Brand Visibility: What a Brand Can Actually Control](https://aivisibilitycheck.io/blog/ai-brand-visibility/): A model asked about a business sometimes describes a different one with the same name. Here's what causes that, and what's actually fixable. - [SEO for AI Search: What Still Works and What Stopped](https://aivisibilitycheck.io/blog/seo-for-ai-search/): A SERP capture for the phrase itself shows Google's own docs ranking twice. What that says about which SEO fundamentals moved for AI search, and which didn't. - [How AI Search Reads Your Google Business Profile](https://aivisibilitycheck.io/blog/google-business-profile-ai-search/): Google's own guidance names Business Profile data as a factor in AI Overviews. Other AI assistants have no confirmed pipe to it at all — here's the split. - [OAI-SearchBot vs GPTBot: Which One to Allow in robots.txt](https://aivisibilitycheck.io/blog/oai-searchbot-vs-gptbot/): OAI-SearchBot decides whether ChatGPT search can cite a page. GPTBot only collects training data. How to allow one in robots.txt and block the other. - [Getting Cited by Perplexity: What Actually Gets You There](https://aivisibilitycheck.io/blog/how-to-get-cited-by-perplexity/): Perplexity's top-cited domain is Reddit, not company sites. What PerplexityBot does, why blocking it may not stop a citation, and what actually gets one. - [How to Measure AI Visibility: The Metrics That Actually Matter](https://aivisibilitycheck.io/blog/how-to-measure-ai-visibility/): A visibility score can shift between two scans of the same unchanged site. What actually drives the number, and which parts are worth tracking. - [How to Write an llms.txt File, and Check It Actually Works](https://aivisibilitycheck.io/blog/how-to-write-llms-txt/): The format is one H1 line and a link list. What breaks is everything after: wrong content type, dead links, a homepage served where the file should be. - [What GEO Optimization Actually Costs You](https://aivisibilitycheck.io/blog/what-geo-optimization-actually-costs/): Getting cited in an AI answer and getting recommended by it are different outcomes. Here's what optimizing for one actually costs a site. - [ClaudeBot: the crawler behind Claude, and what it does with your site](https://aivisibilitycheck.io/blog/what-is-claudebot/): ClaudeBot trains future Claude models. It never touches a live answer, doesn't gate Google, and isn't Claude-User or Claude-SearchBot. Here's what it does. - [LLM Visibility: Where Your Brand Shows Up Inside the Models](https://aivisibilitycheck.io/blog/llm-visibility-explained/): A model can answer every question about a business correctly and still never bring it up unprompted. Two different questions measure two different things. - [What Is a GEO Audit? What It Actually Checks](https://aivisibilitycheck.io/blog/what-is-a-geo-audit/): A GEO audit checks whether a business can be found and cited by AI tools. What free and deep audits actually verify, and what neither promises. - [SEO for ChatGPT: What Actually Moves the Needle](https://aivisibilitycheck.io/blog/seo-for-chatgpt/): ChatGPT answers from two different stores of knowledge that update on two different schedules. Here's what changes each one, and what doesn't. - [Entity SEO: Become a Recognized Entity, Not Just a Website](https://aivisibilitycheck.io/blog/entity-seo-explained/): Entity SEO means one settled identity across title, schema and social profiles. Here's how to check whether a business already has one. - [E-E-A-T for AI Search: Why Trust Signals Matter More Now](https://aivisibilitycheck.io/blog/eeat-for-ai-search/): E-E-A-T governs how Google's raters judge trust — AI answer engines lean on the same checkable signals when deciding which source to cite. - [How to Audit Your Own Google Business Profile (Free Checklist)](https://aivisibilitycheck.io/blog/how-to-audit-google-business-profile/): A ten-minute checklist for auditing a Google Business Profile yourself: category, NAP, reviews, photos, and posts, before paying anyone. - [How to Rank in AI Overviews](https://aivisibilitycheck.io/blog/how-to-rank-in-ai-overviews/): AI Overviews mostly quote pages already ranking in the top ten, then favour the ones written to be lifted whole. Here's how to check where you stand. - [LLM SEO: What It Means and How to Optimize For It](https://aivisibilitycheck.io/blog/llm-seo-explained/): LLM SEO means writing so a language model can find, parse and quote a page — a different job than ranking in Google's ten blue links. - [Otterly AI vs AI Visibility Check: An Honest Comparison](https://aivisibilitycheck.io/blog/otterly-ai-vs-ai-visibility-check/): Otterly.AI is a subscription AI-search tracker. AI Visibility Check is a free one-off scan and Deep Scan. Here's what each actually tracks, and for whom. - [Zero-Click Search: What It Actually Costs You](https://aivisibilitycheck.io/blog/zero-click-search-what-it-costs/): A zero-click search is answered on the results page, so nobody visits your site. Here's what changed, what didn't, and what you can still measure. - [GPTBot and the AI Crawlers: What to Allow, What to Block](https://aivisibilitycheck.io/blog/gptbot-ai-crawlers-allow-or-block/): GPTBot only trains future models — it doesn't gate ChatGPT's live answers. Here's what each named crawler actually does, and what blocking it costs. - [How to Get Cited by ChatGPT](https://aivisibilitycheck.io/blog/how-to-get-cited-by-chatgpt/): ChatGPT cites sources it can reach, parse and trust. Most sites fail the first of those three, not the third — here's how to check. - [Peec AI vs AI Visibility Check: An Honest Comparison](https://aivisibilitycheck.io/blog/peec-ai-vs-ai-visibility-check/): Peec AI is a subscription AI-visibility tracker. AI Visibility Check is a free one-off scan and Deep Scan. Here's what each actually measures, and for whom. - [Profound vs AI Visibility Check: Pricing and Features Compared](https://aivisibilitycheck.io/blog/profound-vs-ai-visibility-check/): Profound is an enterprise AI visibility platform from about $99 a month. AI Visibility Check is a free one-off audit. What each measures and who it suits. - [llms.txt Explained: What It Is and How to Write One](https://aivisibilitycheck.io/blog/llms-txt-explained/): llms.txt is a plain-text file that points AI assistants to your key pages. What it does, what it doesn't, and how to write one. - [Why Does My Business Not Appear on Google?](https://aivisibilitycheck.io/blog/why-isnt-my-business-showing-up-on-google/): The common reasons a business does not appear on Google Search or Maps, and how to find which one applies to yours before paying anyone to fix it. - [How to Get Your Business on Google (Step by Step)](https://aivisibilitycheck.io/blog/how-to-get-your-business-on-google/): How to create, complete and verify a Google Business Profile step by step, and the setup mistakes that keep a new listing from appearing in Search and Maps. - [Why AI Search Engines Rank Pages Differently Than Google](https://aivisibilitycheck.io/blog/ai-search-vs-google-ranking/): Why ChatGPT, Perplexity and other AI search engines pick different sources than Google's top results, and what makes a page easier for them to cite. ## Other - [Blog index](https://aivisibilitycheck.io/blog/) - [Contact](https://aivisibilitycheck.io/contact/) - [Privacy notice](https://aivisibilitycheck.io/privacy/) - [Terms](https://aivisibilitycheck.io/terms/) German-language versions of this site are available under `/de/`.